70% of EU crypto payments go to retail, food and drink – oobit

70% of crypto payments in the European Union will go to purchase of retail, food and drink, According to In a report from Oobit, a cryptocurrency payment platform that evaluated its users’ spending habits.
The report, denomination of all US dollar transactions, showed that the average payment size using the Oobit app was $ 8.36, while the average app deposit was around $ 85. After retailing and food and drink purchases, 26% of payments went to tourism -related activities such as lodging, travel and flight. 1.5% went to government services and digital payments, while an additional 1.5% went to various purchases such as health care and recreation.
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The report reports that increasing the adoption of crypto payments is likely due to the growing acceptance of digital assets in the EU, with an increase in credibility derived from governments that pass crypto law. However, 92% of payments come by USDT use (USDT) Stablecoin, running on Regulation of MICA Which one went to full impact on December 30, 2024.
The Oobit report adds data from the chainalysis, showing that the cryptocurrency adoption in Central, Northern, and West Europe (CNWE) has Grow up 44% year-year. For transactions under $ 1 million, the Stablecoin market in that region grew at the rate of 2.5 times faster than North America.
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Micropayments, stablecoins Growing Crypto use cases
Micropayments, which sometimes use stablecoins, have become a case of growing use for crypto. Advanced with technology such as Lightning Network, which allows rapid micropayment in Bitcoin (Btc), And the crypto debit cards that offer crypto spending with “crypto-back,” have prompted this adoption. As the oobit note in its report title, crypto moves from memes to a way of exchange.
These changes have begun to motivate the world. In June 2024, Nubank brought a lightning network to 100 million Latin American customers.
In June 2023, IBEX co -worked with Group Salinas to allow millions of Mexicos Pay for their Internet charges including Bitcoin. On March 13, 2025, Ripple assured a Dubai license to Offers crypto payments to the United Arab Emirates.
Then there are stablecoins themselves like the USDT and USDC of the Circle (USDC). According to Defillama, the Stablecoin Market Cap grew from $ 62.8 billion on April 1, 2021, to $ 229.6 billion on March 18, 2025, an increase of percentage of 266%.
Stablecoin Market Cap from April 1, 2021, until March 18, 2025. Source: Delete
Fiat-pegged cryptocurrencies are often used in developing countries where local currencies are appreciated.
Like Arthur Azizov, CEO of B2Binpay, wrote on a piece of opinion of February 2025 for Cointelegraph, Crypto payment May experience an evolution from 2025 upwards. Some main factors to be guarded are the debut of digital bank currencies, which can push citizens to more decentralized options, and the mesh between crypto payments and traditional financial companies.
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