Brands of Animoca have tapped the DDC Enterprise to manage yield for BTC Treasury
The Web3 Animoca company has signed a non-binding memorandum of understanding (MOU) with the Daydaycook (DDC) enterprise, a food-prep and wrapped food company that has recently adopted a Bitcoin (Btc) Treasury approach, to manage BTC’s handling of Animoca and produce a produce in those reserves.
Animoca will allocate up to $ 100 million in BTC as part of the deal, according to a joint announcement From Thursday.
The co-founder of the Animoca Brands and Executive Chairman Yat Siu told Cointelegraph that the DDC enterprise was selected in part due to CEO Norma Chu and his ability to develop a “big non-crypto following,” introducing the asset sector to the general public, which may not have interest in Crypto otherwise. Siu also said:
“His background and his experience allow Norma to bridge the east and west to successfully navigate the markets on either side of the planet; he has a great appeal and connection to the Chinese market, one of the largest for crypto adoption, while also running a company listed in Nasdaq.”
DDC Enterprise Tapped Treasury’s Bitcoin Treasury plans in Maysetting a goal to buy 5,000 BTC in three years. In the same month, the company purchased 21 btc for its corporate treasury.
Bitcoin’s Treasury narrative continues to obtain traction, as corporations adopt the asset supply as a fence against inflation, and, in some cases, repairing themselves to become The companies holding bitcoin.
The proliferation of Bitcoin Treasury companies has left investors divided about the effects of these companies on the market, with some disputes that will boost the basic adoption and others who have warned that overleveraged BTC companies may be able to spare the next market meltdown.
Related: Bitcoin Treasury Playbook faced ‘shorter lifespan’ – analyst
Bitcoin treasury approach becomes a leading trend in 2025
There are currently 268 institutions holding BTC in their balance sheets, including public companies, private businesses, government organizations, asset managers, and crypto companies, according to Bitcointreasuries.
Public companies provide 147 of these 268 institutions, making them the largest category of Bitcoin -holding institutions through a wide margin.
Bitcoin treasury companies Added 159,107 BTC to Q2 2025costing more than $ 18.7 billion using current prices, and represents a 23% quarter-over-quarter increase in acquisitions.
In June, Cypherpunk and Blockstream CEO said Adam Back that Bitcoin’s treasury trend was the New altseason for crypto entrepreneurs and short-term speculation. “Time to throw alts in BTC or BTC Treasury,” CEO wrote on a June 22 x Post.
Despite the growth of BTC Treasury options and the Market Hype, some market analysts and crypto companies are already warning Most Treasury companies will not live The next market collapse and will tie up once BTC prices will begin to decline and lose cheap corporate financing options.
Magazine: NBA Star Tristan Thompson misses $ 32B in Bitcoin by getting a $ 82m Cash Contract
