Canada’s alternative rumble announced the launch of its purse with support for Tether’s USDT Stablecoin.
On a March 26 x PostRumble CEO Chris Pavlovski said the rumble wallet will be used for the creator’s creator’s monetization. He promised that it would work better than most advertisers and it would use Tether’s USDT (USDT). Tether CEO Paolo Ardoino has shown his appreciation of the initiative, referring to it as “a purse for people” in an X post.
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A fuzzy investment
The announcement follows Tether Investment of $ 775 million At the Rumble in the late 2024. Ardoino wrote at the time the company “deeply believed in the basic values of freedom of speech and financial freedom.”
Source: Paolo Ardoino
This is one of the many major investments recently made by the $ 143 billion Stablecoin issuer. Reports from 2024 were indicated That tether is the seventh largest owner of US Treasury Securities in the world, which is more than many countries.
In February, Tether Got a predominantly stake in Juventus FCA major series a football club based in Turin, Italy. In the same month, the Stablecoin operator sought to get a predominantly stake At the South American Agribusiness firm Adecoagro.
It also recently began to invest its capital rumble, Taking over $ 17 million worth of bitcoin (Btc) earlier this month. The firm announced its new approach in late November 2024, when it expressed its intent of spending up to $ 20 million in addition to Bitcoin on its balance sheet.
The Rumble was established in late 2013 as an alternative YouTube for small content creators. The platform has seen a significant flow of users from 2020 forward, at the start of the Covid-19 pandemic. Viewership increased From 1.6 million users to 2020 around the US election time to 31.9 million at the end of the first quarter of 2021.
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Rumble’s Foray in the US
Venture capitalists have supported the platform, along with current US vice president JD Vance and former Paypal CEO Peter Thiel. By the end of 2021, US president Donald Trump associated with Trump Media and Technology Group announced A partnership with the rumble, which “delivers video and streaming for society reality.” Trump wrote the announcement:
“The TMTG continues to align with service providers who are not united against political ideology. Therefore, I have chosen the Rumble cloud to serve as a critical spine for TMTG infrastructure.”
In 2022, Trump’s social media platform of reality also moved to Rumble’s cloud platform. TMTG CEO Devin Nunes said at the time “The Truth Social and Rumble has taken a key step to rescue the Internet from the grip of big tech tyrants.”
The cooperation between the two companies grew as the time increases. Also in 2022, Social reality joined Rumble’s ad platform as the first publisher. This year, TMTG joined the Rumble to a lawsuit to stop the alleged censorship in Brazil.
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