Opinion by: Roman Cyganov, founder and CEO of Antix
In the fall of 2023, Hollywood writers stood up against AI’s menstruation on their craft. Fear: AI will pour scripts and erase true storytelling. Fast forward in one year, and a public service ad featuring deepfake versions of celebrities such as Taylor Swift and Tom Hanks, who have warned against election disinformation.
We are several months to 2025. However, the AI’s intended outcome in democracy of accessing the hobby’s future describes a rapid evolution -of a broader social counting on chaotic reality and massive misinformation.
Notwithstanding the “AI period,” almost 52% Americans are more concerned than the growing role of its day -to -day life. Add to this the findings of another recent survey that 68% of consumers around the world between “somewhat” and “very” concerned about online privacy, driven by the fear of fraudulent media.
It’s no longer about memes or deepfakes. The media generated fundamentally changes how digital content is made, distributed and consumed. AI models can now come up with hyper-realistic images, videos and voices, which increases urgent concerns about ownership, authenticity and ethical use. The ability to create synthetic content with minimal effort has deep implications for industries that depend on media integrity. This indicates that the uncontrollable spread of deepfakes and unauthorized children without a safe verification procedure threatens to erase confidence in digital content. In turn, it affects the basic base of users: content and business creators, facing the mounted risks of legal disputes and reputation damage.
While blockchain technology is often -tout as a reliable solution for owning content and decentralized control, only today, with the advent of Generative AI, whose popularity as a care has increased, especially in matters of consumer scalability and trust. Consider the decentralized verification networks. It activates the content generated by AI-proven on many platforms without any single authority dictating algorithms related to user behavior.
Getting Genai Onchain
Current intellectual properties laws are not designed to meet AI-generated media, leaving critical regulatory gaps. If an AI model makes a piece of content, who is legal that it owns? The person who gives the input, the company behind the model or no one? If there are no clear inhabitants, disputes with digital assets will continue to rise. It creates a Dabagu -changing digital environment where manipulated media can erase trust in journalism, financial markets and geopolitical stability. The crypto world is not immune from here. Deepfakes and sophisticated attacks built by AI cause irresistible losses, with reports featuring how AI-driven scams that target crypto wallets Growing up in recent months.
Blockchain can prove digital assets and ensure transparent monitoring of owner. Each piece of AI-generated media can be recorded on the onchain, providing a tamper-proof history of creation and its change.
With a digital fingerprint for content generated by AI, it will be permanently linked to its origin, allowing creators to prove ownership, companies that monitor content use, and consumers to prove authenticity. For example, a game developer may register an AI-crafted asset to the blockchain, ensuring its origin can be monitored and protected against theft. Studios can use the blockchain in filmmaking to verify the scenes generated by AI, which prevents unauthorized distribution or manipulation. In metoverse applications, users can maintain complete control over their AI-generated avatar and digital identification, with a blockchain acting as an unchanged ledger for validation.
End-to-end use of blockchain will eventually prevent the unauthorized use of AI-generated avatar and synthetic media by implementing the onchain identity validation. This will ensure that digital representations are tied to verified creatures, reducing the risk of fraud and impersonation. With the Generative AI Market which is expected to reach $ 1.3 trillion by 2032, securing and verification of digital content, especially AI-generated media, is more forced than ever through such decentralized verification frameworks.
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Such frameworks will even help fight misinformation and content fraud while activating cross-industry adoption. The open, transparent and secure foundation benefits the creative sectors such as advertising, media and virtual environments.
Aimed for mass adoption in the midst of existing tools
Some argue that centralized platforms must handle AI verification, as they control most content distribution channels. Others believe that watermarking techniques or government -led databases provide adequate administration. It has been proven that watermarks can be easily removed or manipulated, and centralized databases remain vulnerable to hacking, data violations or control of single creatures with conflicting interests.
It is highly seen that AI-generated media is emerging faster than existing care, leaving businesses, content and platform creators exposed to the growing risks of fraud and reputation damage.
For AI to be a tool for developing rather than deception, validation mechanisms should move forward at the same time. The largest proponent for adoption of the blockchain mass in this sector is that it provides a measured solution that corresponds to the speed of AI development with infrastructure support needed to maintain the transparency and legitimacy of IP rights.
The next stage of the AI revolution is defined not only by the ability to produce hyper-realistic but also mechanisms to obtain these systems in time, significant, as Crypto-related scams fuel by ai-generated deception is expected to hit an all-time high in 2025.
Without a decentralized verification system, just hours before the content-dependent industries generated by AI have lost credibility and increased regulatory review. It is not too late for the industry to consider the aspect of decentralized authentication frameworks that are more serious before the digital trust has collapsed under uncontrolled deception.
Opinion by: Roman Cyganov, founder and CEO of Antix.
This article is for general information purposes and is not intended to be and should not be done as legal or investment advice. The views, attitudes, and opinions expressed here are unique and do not necessarily reflect or represent the views and opinions of the cointelegraph.
