Microstrategy (MSTR) has changed its name to the approach to a move to simplify its brand and reflect the company’s focus, it announced Wednesday.
The new strategy logo includes the famous Bitcoin “B”, which signed the company’s Bitcoin treasury approach, and the new main color name is orange.
“The alleviation of this brand is a natural evolution of the company, which reflects the focus and extensive appeal,” a statement stated.
Microstrategy, founded by now-Executive Chairman Michael Saylor, has been primarily a company software and infrastructure since the 1989 debut. In the last five years, however, it has gradually moved to be primarily focused on the accumulation of Bitcoin, along with the operating software business only a small portion of the company’s appreciation.
Last year, the company began calling its own a bitcoin strategy company.
The approach announced the results of the fourth quarter income after near Wednesday, along with analysts expecting the company to report a loss of net as it continues to prevent the scoring of higher handling In Bitcoin.
