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Brazil’s Mercado Bitcoin Bets in ‘Invisible Blockchain’ approach to generate financial app

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Twelve years after the launch as an exchange of cryptocurrency, Mercado Bitcoin aims to be something quite different.

Not much focused on price charts and trading pairs, the company based in São Paulo is now talking more about Pix payments of the central Brazil’s central bank, digital fixed revenue, and streamlined remittances.

Mercado Bitcoin’s corporate development leader Daniel Cunha, told CoinDesk in an interview with the sides of the exchange DAC 2025 Conference That the company wants to be the app where the people are managing their financial lives. A kind of “super app” for spending, saving, and investing.

However, calling the MB a “super app” may not completely capture the essence of the approach. Its leadership prefers another term: a financial hub that mixes the legacy finances in the blockchain, allowing users to tap the same without having to understand it either.

“The revolution occurs when the protocol is gone,” Cunha told CoinDesk. “The customer doesn’t want to hear about blockchains and tokens. They want to know the rate, risk, and maturity date,” he said, referring to the tokenized fixed income offerings.

‘Invisible blockchain’

That thought has resumed how MB presents itself to users. Instead of relying on the crypto-native vocabulary, the company now emphasizes the features of its offering. A major change involved in scraping the word “tokenization” in the materials facing the user, Cunha said.

“We tried a ton of differences -different,” Cunha said. “When we stopped saying ‘token’ and began to say ‘digital fixed income,’ things happened.” The idea is to have a product whose backend is strengthened by blockchain technology, but the Frontend remains more recognizable to the mass.

Essentially, the MB stakes are the “invisible blockchain” is the next border.

“We will see a lot of people using blockchain without realizing that they are using blockchain,” MB said. “That’s when you know the revolution happened.”

Blockchain -based flagship -based blockchain is dedicated to tokenized private credit, a segment it believes is worthless and ripe for interruption in Brazil.

Brazil’s rank is among the top five countries for the use of crypto retail, according to chainalysis’ GLOBAL CRYPTO ADOPTION INDEX. MB is self -positioning as an answer to a disease point commonly in the country through a Stablecoin -based remittance service.

A pivot from trading

Despite all the new initiatives, MB’s main business, crypto trading, is still gaining most of its income. But that balance is moving.

At its peak, the trade consists of 95% of the company’s income. Today, that number is closer to 60%, with outstanding payments, caution, tokenized investments, and services such as ownership management. Over time, the company expects the trade to fall below 30%, Cunha revealed.

As part of that shift, the firm also expands geography. It has an operation facing the client in Portugal and builds institutional channels in the US, aimed at linishing capital and investment opportunities in markets.

Mercado Bitcoin, where a significant portion of the genitals -arians under management is consists of small and medium business’ wealthIt is expected to surpass 3 billion reais ($ 563 million) in tokenized credit issuance by year. Approximately 20% of properties under precautions on the platform are now tokenized real-world assets (RWWA), from about zero a few years ago.

The pivot is sitting inside a wider push to produce “financial apps.” CEO of Coinbase said Brian Armstrong aimed at Coinbase is a The “Super App” that is powered by Crypto That will provide “all types of financial services.”

Beyond crypto, finteches such as revoluts and paytm pay payments, lending and investment. The Playbook borrows from WeChat and Alipay, society -binding apps, financial, and other features.

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