Can I be an onramp on the web3? Moonwalk Fitness’ Caitlin Cook thinks

There is no shortage of Crypto projects that are -tout as a thing that rides on the next billion users on the web3, but Moonwalk fitness has a slightly different approach – well -being.
The Fitness Accountability App, which launched for iOS and Android earlier this year, it is important to offer users a way to bet if they meet their fitness goals-in today, that’s the daily steps, but the Moonwalk Director of Caitlin Cook’s growth-which is talking to CoinDesk leads to 2025 Other types of challenges in fitness and metrics are more.
In its current form, Moonwalk Fitness presents users with a variety of games to choose, vary in duration, step-count, and price purchase. Users will have to pay a fee (in USDC, Bonk, or Sol) to join the game. If they hit their day -to -day -step steps, they return all their money -along with the opportunity to divide a prize pool, created from deposits by users who do not meet their step goals. In this way, Moonwalk fitness offers users the same carrot – the potential to earn money – and a stick – the potential to lose money – in their fitness journeys.
Read more: How
Cook said users around the world are finding their way to Moonwalk fitness, adding that he is particularly bullish in markets such as Southeast Asia and Africa. Because users can create their own games, setting their own purchase prices, there is no financial hindrance to entering.
“What is enough for a person to actually take the action is different depending on where you are,” Cook said. “So we have games where (buy-in) is a very small amount of Bonk, which is probably a few dollars in the USDC, and people eat it,” Cook said. “Becasue instead of i -germatic it, where it is like, ‘Oh, you need X worth of money to join, we’re opening it to everyone.”
The four largest project markets are currently France, US, Nigeria and Vietnam, Cook said.
“I think many crypto builders generally tend to focus on both markets where it is like richer people who get capital,” Cook said. “If you have legs that work, you can use this product. The total addressable market is relatively large.”
Seeing the growing adoption of the Moonwalk Fitness around the world is a great eager, Cook said.
“The opening of our Twitter day -day is incredible, as it is like, I will see a group of Venezuelan’s grandmothers walking together, motivating for a picture, which is very cold,” he said. “We only have people to make a meet up in Turkey that we didn’t arrange. It was like a group thing where they just decided to go out and walk. The appeal was wide.”
Even for those who are active, Cook says the ability to earn money from something they are doing is making it attractive -fitness fitness.
“We see that in Nigeria, for example, they are walking too much, and like them, ‘Oh, my God, I can make money from something I’m doing.’ And it’s like, yes, you can.