Morgan Stanley’s E*Trade will launch cryptocurrency trading in 2026 through a cooperation with digital asset infrastructure provider Zerohash – emphasizes the deepening of pushing Wall Street into digital assets amid a wave of law support from the Trump administration.
E*Trade clients can buy bitcoin (Btc), Ether (Eth) and Solana (Sol) In the first half of 2026, a Morgan Stanley spokesman said Reuters.
An announcement confirms a May 1 Bloomberg Report That brokerage is planned to add crypto trading next year. At that time, Cointelegraph reported That the initiative is still in the early stages because the E*trade sought partnerships with infrastructure providers.
E*The trade was obtained by Morgan Stanley in 2020 for $ 13 billion. At the time of dealing, the broker’s discount had more than 5.2 million users and offered a retail-focused platform for trading regulated financial security, focusing on US residents.
Zerohash is not a household name in crypto, but fate reported Tuesday raised $ 104 million in a $ 1 billion appreciation with a twist headed by interactive brokers. The company provides crypto trading, tokenization and stablecoin infrastructure for financial institutions and other blockchain adopters. Morgan Stanley also participated in funding.
As Bloomberg noted, Zerohash will build a whole purse solution for trading clients.
Perhaps the biggest rival of E*in trade in the crypto space of the discount is Robinhood, which quickly expanded its footprint by offering Crypto trading and, more recently, Getting Exchange Bitstamp to a $ 200 million deal.
Related: Crypto Biz: Giant Wall Streets bet on Stablecoins
Wall Street expands Blockchain Push
While the Crypto Rollout of E*Trade represents one of Morgan Stanley’s first direct retail in digital assets, the bank has deepened its existence in space.
Since August 2024, Morgan Stanley has allowed its wealth advisors to actively build the funds exchanged by the Bitcoin exchange with eligible clients. Earlier this year at the World Economic Forum in Davos, CEO Ted Pick said The bank also explored the transactional side of the crypto.
Notably, Morgan Stanley is not among Wall Street companies reported in May as weighing A joint Stablecoin initiative. According to the Wall Street Journal, JPMorgan, Bank of America, Citigroup and Wells Fargo explored the idea.
However, A 2024 paper by Andrew PeelThe head of Morgan Stanley’s Digital Asset Markets, argued that Stablecoins could boost global dominance of the US dollar – a perspective that aligned with recent regulatory efforts to establish clear Stablecoin law.
That perspective gained traction in the passage of the Genius Act, Signed by US president law Donald Trumpestablished a comprehensive framework for stablecoin providers.
Related: The Crypto Execs Center stage as Trump signed the Stablecoin Bill in law
