Eric Semler calls VIANT TECHNOLOGY a zombie company that should embrace a BTC Treasury
VIant Technology (DSP), an AD Tech company, can open a significant shareholder amount by adopting a Bitcoin Treasury strategy (BTC) according to Eric Semler, the Chairman of the Semler Scientific (SMLR), the scientific scientific manufacturer that also adopted a bitcoin purchase policy.
Viant joined Zoom communications . Neither of the previous two followed his advice.
In a Post on xSemler featured VIant’s stock performance as a key indicator of investor’s skepticism towards the company’s long-term prospects of growth. Shares have dropped 44% since 2021 IPO by the company and fell 50% in February alone.
Despite this, Viant preserves a strong financial foundation, including $ 205 million in net cash – about 25% of the $ 900 million market cap – and $ 34 million in free cash flow at 2024, with expectations for steady growth by 2028.
Viant faces intensifying competition from tech giant such as Google and Amazon and the commoditization of demand-side platforms. Chris Vanderhook, one of the three brothers who founded the company, expressed public enthusiasm for decentralized technologies, which refer to crypto, blockchain, and NFTS as primary in a “newly open web” vision.
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