Vechain’s sunny lu will take up the sustainable ‘human behavior’ such as driving a tesla

When real-world (RWW) assets finally become the story of the crypto industry Du Jour, Sunny Lu, the founder and CEO of Vechain, can only smile.

“I mean, we did this in 2017,” Lu told CoinDesk in an interview leading to Consensus 2025 in Toronto. “Back then, no one cares about Rwas.”

Back then – eons in crypto years – some of the projects are involved in vechain A dairy project in China, Working with Walmart China on food safety, and Tokenizing carbon credits in 2018 includes byd because it changes from a regional car brand to an up-and-coming global giant.

“We went ahead of our time,” Lu continued.

Vechain defined a category that giant tradfi likes Blackrock is now forming their brand.

Now it’s time for the next protocol action.

In Consensus Toronto, Lu will deliver a keynote titled “Real decentralization for mass adoption“The presentation of the new vechain approach to RWWA and Blockchain scaling uses beyond the crypto-native audience.

A roadmap that involves human behavior itself in a tokenizable asset and bridge the crypto availability with AI and NFT-based AI and staking agents.

Human behavior

Vechain wants to turn on daily actions such as recycling or driving an EV into something measurable and important on-chain.

By linking real-world behavior to blockchain rewards through tools such as Vebetterdao and Tesla integrations, it creates a new class of tokenized properties, making it measured and measured on-chain.

“We’re not just tokenizing big owners,” Lu said. “We are aware of those who are invisible in no value in the market.”

Lu calls the “behavior of human behavior,” a concept that the vechain first explored in 2019 as a prototype by its cooperation with BYD, where it monitored the EV mileage to produce carbon credits.

AI agents for most web 2

But the value of the real world doesn’t matter if people can’t access it. Crypto remains scary for most users, and Lu believes AI is the answer.

The vechain is building an AI agent in its VebetterDao ecosystem, starting with a character named “BMO,” a virtual assistant who can guide users by staking, contacting the app, and eventually to -optimize their token techniques across the vechain network.

“People don’t want to memorize seed phrases,” Lu said. “They would like a Tesla -or -A Google ID? They want to click on a button and take part. Our AI agent will help them do it exactly.”

The upcoming vechain integration will allow users to log in with social credentials or even Tesla accounts. For example, EV billing data can automatically flow into intelligent contracts and generate carbon credit rewards without user intervention.

“We are removing the friction in every part of the stack,” Lu said. “It’s like moving from the Linux command line to Macos.”

Nfts as infrastructure

To enable widespread protocol level participation, the vechain is re-understood. Instead of needing technical knowledge or relying on centralized validators, users are about to mint NFTs representing their staked assets and delegate them directly to node operators.

“You don’t have to give up the care,” Lu said. “Block rewards go straight from the protocol to you, no middleman. It’s safer, more compliant, and easier for the average user.”

This system, which is part of the so -called LU upgrading of the vechain renaissance, aims to boost staking involvement by lowering technical barriers while maintaining decentralization.

“It’s real decentralization,” Lu said. “The rest is talking about it. We built it.”

10-year anniversary

Lu’s keynote at the Consensus in Toronto has marked a personal milestone: ten years since he first presented the vechain in New York in 2015. At this time he will come with receipts and plans to show true traction from vechain and maintenance initiatives.

Mugshot, A defi app to reward users for reuse of their coffee mugs and not buying disposable cups, is approaching one million users. Another project, Evearn, which includes TESLA’s API to automatically convert EV billing data to on-chain rewards, boasts a 98% maintenance rate.

“On the web3, it’s discouraged,” Lu said. “Almost every user continues to return every Sunday. That tells you the experience is working.”

For Lu, the future of crypto does not win hype cycles or sticky tokens. This will be earned by availability.

“The goal is to adopt the masses,” he said. “The real decentralization is the foundation. But the adoption, that’s the destination.”