Ferrari is entering the world of cryptocurrency with plans to launch a digital token that will allow its richest fans to bid on one of racing’s most iconic cars, the Ferrari 499p, a Le Mans-winning model.
The Italian carmaker will release “Token Ferrari 499p” in collaboration with fintech firm Conio, aimed exclusively at members of its hyperclub, a private network of 100 elite clients with a passion for endurance, according in a Saturday Reuters report.
“It’s about strengthening the sense of belonging to our most loyal customers,” Enrico Galliera, chief executive and commercial officer of Ferrari, is reported to have said.
Token holders can trade among themselves and take part in exclusive auctions, including one for 499p. The initiative is set to debut alongside the 2027 World Endurance Championship season.
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Ferrari expands crypto push
Ferrari has already shown its openness to crypto. In 2023, it started accepting Bitcoin (BTC), Ether (Eth) and USDC (USDC) as Paying for car purchases in the United States before service expansion in Europe Last year.
However, Ferrari’s crypto payment tools do not require directly managing dealers to manage cryptocurrencies directly. Instead, customers’ cryptocurrencies are automatically converted to fiat currencies and sent directly to bank accounts.
Conio, which is applying for a license under the EU Markets in Crypto-Assets (MICA) The regulation, described the project as a milestone in luxury tokenization. “The potential for growth is enormous,” said Davide Rallo, Conio’s chief fintech strategist.
Related: How to buy a car with bitcoin (BTC) in 2025
Crypto Millionaires is advancing 40% this year
Ferrari’s move comes amid a Growing number of crypto millionaires.
The number of individuals holding more than $100 million in crypto increased by 38% to 450, while the number of crypto billionaires increased by 29% to 36 this year.
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