Google Searches for ‘How to Buy Crypto’ Skyrocket as Trump Brings Back the ‘Overton Window’
Crypto craze is spreading to the general public as observers say President-elect Donald Trump’s decision to debut a memecoin has reversed the Overton window, bringing digital assets into the mainstream.
Google Trendsa widely used tool to measure general or retail interest in trending topics, currently returns a value of 100 for the global search query “how to buy crypto”. The final count for the week will be confirmed on Saturday.
A score of 100 represents maximum popularity – the maximum number of searches observed for the query over a given period of time, in this case, five years. This is a sign that more and more people are scanning the web for information on how to gain exposure to cryptocurrencies.
Google Trends provides access to a basic unfiltered sample of search requests made to Google and measures their searches on a range of 0 to 100, according to the company. The search value represents the search interest associated with the highest point on the chart for the selected region and time.
Note that an increase in search queries does not necessarily mean an actual increase in buying pressure, as investors are often inactive.
That said, a value of 100 for the search query “how to buy crypto” shows that retail investors are eager to enter the market.
The excitement is understandable, because Donald Trump, the incoming US President, is expected to create a strategic bitcoin reserve, like the oil reserve, while declaring crypto as a national policy priority. Trump may hint at these plans in his speech later on Monday if rumors are to be believed.
Over the weekend, Trump and his wife Melania launched their respective memecoins, TRUMP and MELANIA, which quickly zoomed to several billion dollars in market capitalization.
According to some analysts, Trump’s decision to debut his memecoin has reversed the “Overton widow,” meaning what was once considered a fringe, has now entered the mainstream.
“If everything was legal now(1), many startups would try to raise funds by issuing tokens as outright crypto equity. As a context, the SEC distorted the market in the last decade by of forcing founders to hide the obvious similarities between tokens and equity. But there is nothing *morally* wrong with moving equity from spreadsheets and NASDAQ to blockchains,” Balaji Srinivasan, the former CTO of Coinbase , said in X.
The Overton Window is a theory for understanding how societal ideas change over time and influence politics. It represents the range of topics and arguments that are politically acceptable to the mainstream population at a given time.
Pseudonymous analyst Trevor.btc says Trump’s memecoin move sets the stage for crypto deregulation in the US
“$TRUMP memecoin just removed the bandaid and moved the Overton Window for crypto deregulation in the US. Now is the time to look at the areas of crypto that are hindered by regulation and shoot first, ask questions later,” said Trevor in X.
READ MORE: Bitcoin Soars to $109K, Hits Record High Ahead of Donald Trump’s Inauguration
