While more and more businesses have been affected by tariff volatility, some executives, such as Ridhima Kahn, Vice President of Business Development in Dapper Labs, views attacking the cost of physical goods as another case of use for digital market -boosting blockchain.
“I see a lot of brands thinking about where income and interaction with the fan came from,” Kahn said in an exclusive interview with Cointelegraph. “A lot of franchises, such as our workforce – NBA, NFL, Disney – have already had years of success in digital collection, and we see many brands expressing interest in digital collectib as a way to engage in fan bases at a time when physical costs are riskier and unknown.”
Propelling brands to look deeper look at the digital merch are the desire to better understand the fandom. Flow now has tradable highlights such as a “LeBron Dunk” or a “Steph Curry 3-pointer” that lives inside the NBA app and commemorates NFTs tied to NFL’s NFL game highlights throughout the day.
But in Super Bowl Ticket stubs and other Digital Mementos powered by Blockchain, digital goods prove that they can unlock deeper in real life (IRL) experiences with fan, courtide or farm.
“If you look at the amount of time people spend online or in digital environments, it’s just rising,” Kahn said. “That really motivates brands to identify where their fans spend time and where they reach them where they are. It’s also a great way to engage in a more global fan base at once, compared to a more limit, targeted way, which fits the global bases of the fan of these brands more.
Digital as a go-to-market approach
Because fan bases have become more globalized, online experience only occurs to offer a faster, more accessible environment for digital goods, especially collectivity, compared to the current market for physical goods that are prevented by annoying tariffs.
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“The NFT’s average sales reach a 7% quarter-over-quarter, with the NFL throughout the day and the leading NBA shooting will deliver $ 2.5 million and $ 5.6 million, respectively,” Kahn said. “We also see a total locked amount (TVL) at a full time high of $ 44.4 million in flow, led by protocols such as kittypunch and other markets that offer investment and trade opportunities-a trend that has signed an extensive use of use for blockchain and crypto just beyond NFT.”
Helping to expand the case of blockchain use is the recently -enhanced onramping and offramping technology that has been destroyed throughout the industry, enabling a smooth user experience for beginners in Crypto and the world of digital goods than available three years before.
By Barge:
A lot of blockchain companies realize the number of users they can get if they do not enhance the user experience. We see the user’s improved experience as a major adoption driver, and from a regulation perspective, the positive moment for the blockchain is really exciting.
Less fear, more utility
As established more defined blockchain regulations, companies that may initially doubt the blockchain are more serious because Regulators This is more serious, which helps strengthen tech trust, especially well -known brands.
“The collections supported by the IP have won,” Kahn said. “With the recent flow of flow to the opening, the NBA Top Shot has been ranked in the top five opening of the Opensea trending for four consecutive weeks. We are deep in the specific fan bases to understand the user’s behavior, and we have tested our experiences, which means that the products we eventually are released in the market for the fighters are very good to make sure they really want their rocks.”
Kahn and Dapper Labs CEO Roham Gharegozlou took a group of VIP collectors during the NBA’s in-season tournament at dinner and openly demanded their opinions on what they wanted to see more on the platform. This is the kind of fast, efficient, real-life research and development (R&D) that is more easily affecting the end of the product, as the digital product is digital.
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“We will restore those views to our product team, and we ride those views on our product to make sure we create the best fan experience, the technology we use to get there,” Kahn said. “It’s about what fans want, and we use blockchain technology to deliver fan experiences that people may not get elsewhere.”
Wherever the physical commodity market.
“The technology in our products really fades into the background, and what’s left is a collected that feels meaningful, shared and important,” Kahn said. “Digital collections will open contact layers that physical goods cannot: they can be personalized, connected to real-world access, or used to reward loyalty in the coming years.
But Khan does not believe that the physical commodity market will go by the road anytime soon.
I don’t think the brands turn away from the merchandise. This is more about expanding the playbook and looking at one of the few streams of income that is immune to volatility of physical goods as a way to engage in fans.
Outside the Internet, fans of sports and media are limited to which they are physically when it comes to buying a physical goodness and where they can get physical goodness. But Kahn believes the next evolution of fandom is mobile.
“We liked the concept of having your most priced owner with you on your phone, wherever you are,” Kahn said. “Being limited to trading in a physical environment is not almost fun to be able to trade wherever you are with people all over the world.”
Moving forward, Kahn believes brands will continue to expand their playbooks by interacting with more than fans in digital spaces.
“Consumers will be better prepared to adopt new ways to engage brands in digital spaces if the value of the proposal is present,” Kahn said. “If we can continue to offer utility to fans for what they do in a digital space – and what they do in a digital space benefits them in a physical world – that will be the recipe for success.”
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